As the New Year rolls in, the Internet is flooded with speculations and predictions of what are going to be the new trends in social media in the Internet marketplace. Numerous new methods and techniques came up in the past year and the marketing world is plenty rich with opinions on which ones are going to be setting the trends, leading to further growth and long term strategies that we should be implementing. Though marketing pundits across the board have their own perspective, there are a few trends that are popping up on everybody’s lists. The following trends are expected to influence Internet Marketing in a big way.
The Social Business Aspect – Facebook, Twitter, LinkedIn are old hats and a new age is dawning where the generation that grew up using social media will soon be integrating itself as a workforce into the business world and will become a massive majority of the serious consumer base. A generation has grown up interacting and communicating via social sites, messengers, so why should the workplace be any different? Social business applications like Jabber, Show and Share and Quad from Cisco all highlight how the entire communication and relations procedure between workers themselves and the consumers will become social.
Emergence of Info graphics – 2011 saw a paradigm shift in the way information was presented on the internet. This has been constantly evolving ever since and has changed the very basis of how people are viewing information. Be it passing information to consumers, within business or otherwise, info graphics is simplifying what used to be complex data and will definitely pave the way in 2012.
Expansion of Location Based Marketing – We have seen LBM being used, however the scale is expected to grow exponentially. Apart from just network providers being used to send messages, promotions etc based on a person’s location, one can expect to have Bluetooth, Wi-Fi, Mobile Phone Tracking, RFID all involved. So, it will be quite possible that the next time you pass a store; you’ll get their latest deal or promotion via Push message.
Increases Functionality of Mobile – 2011 saw QR codes and mobile banking come out in a big way. Apart from just marketing, 2012 will probably see QR codes being used in a greater manner across other functions. Mobile banking is expected to travel into uncharted territories as mobile devices can become the new mode of payment. All one has to do is have one’s mobile phone scanned and the required amount will be credited, dramatically speeding up eCommerce transactions.
Video – Up until now video is being used extensively but only for marketing purposes mainly. However, it is expected that because of video’s ability to transmit such large volumes of data and information simply and interactively that other Internet content will also soon turn to video as a syndication medium. Newsletters, emails, communications, basic content all are turning to video seeing the way it has evolved.
The media is filled with various other speculations though they are of a more niche in nature. It is agreed otherwise that 2012 will require social media implementation in the marketplace to work smart and to speak to a large captive audience that has agreed upon using social media as a standard communications vehicle.
Author: David Fitzgerald - CEO - One Degree Marketing One Degree Marketing is a full Service Internet Marketing Firm based in Minneapolis, MN. Visit us at http://onedegreemarketing.com for more information.